Summary: Stephen Wendel Do your users fail to engage with your app, or don't follow through on their goals? Steve Wendel, the Principal Scientist at HelloWallet and author of Designing for Behavior Change, will present the three main strategies you can use to support behavior change: building habits, informing choices, or cleverly restructuring problems to help people take action. You’ll learn how to make your products make more effective — for you business, and your users.
