E684: Jam Session! Startup founders & growth experts share best strategies to become an influencer, build a channel sales program, & engineer your way to content success

Summary: Jason “jams out” a number of marketing and growth tips with founders in this special “Jam Session” episode of This Week in Startups. Scott Abel, CEO of The Content Wrangler, shares 10 lessons to creating your own influencer campaign. Arjun Moorthy is currently the CEO of CivikOwl, and previously spent 5 years at HubSpot as the VP of Business Development and then as the Head of Channel Program. He shares lessons learned from HubSpot, and talks about how to widen your sales by paying resellers to become a channel for your product. Then, founder of Credo, John Doherty, explains why startup founders should do less content, but do it much better.