![PBS NewsHour - Making Sen$e show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/046/313/small/making-sen-e-pbs-newshour-podcast-pbs.jpg)
Summary: Asking for someone’s phone number in front of a flower shop will be more successful because the flowers prime us to think about romance. Small, subliminal cues change our willingness to be sold on a product, on ideas or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book, “Pre-Suasion,” the crucial step before persuasion.