Summary: <p>Creating a Sales Page for Your Internet Business Doesn’t Have to be Scary</p> <p>Sparked by a listener email, Izzy and Tim set off on a Foolish discussion about what makes a good sales page.</p> <ul> <li>You’ll learn about techniques from the offline world of direct response marketing that still work today in an online business.</li> <li>New forms of sales pages are discussed such as audio and video sales messages.</li> <li>Tim covers some important elements that were in the Foolish Guide to WordPress sales page he wrote.</li> <li>All this and much more…such as going off on mostly-related tangents, but all filled with Foolish knowledge.</li> </ul> <p>The FTC is mentioned and here is a link to properly using testimonials in your marketing: <a href="http://www.ftc.gov/opa/2009/10/endortest.shtm">http://www.ftc.gov/opa/2009/10/endortest.shtm</a></p> <p>Enjoy the show!</p>
