Summary: <p>Where’s Your Proof?</p> <p>One of the most powerful tools of marketing is social proof. It can also be misused–so be cool with it.</p> <p>In this episode, we talk about what social proof is, how to get it and what to do with it. We cover customer testimonials, of course, but also go into a few forms of social proof you may not have thought to use.</p> <p>Below is the video we discuss in the show. You can watch it before or after listening to the show.</p> <p>Enjoy your Foolish Adventure!</p>
