Designing the simple life




Monocle 24: The Entrepreneurs show

Summary: In an age of digital distraction and constant interruption one company is taking a stand for minimalism through good design. Punkt. is a Swiss brand that creates products to simplify our frenetic lives. Their latest creation is a mobile phone that does just two things: make calls and send texts. But is this minimalism for the sake of minimalism or is Punkt. on to something deeper? We meet Petter Neby, the company’s CEO and founder to find out.