Where's The Beef? Where Does Your Meat Come From...Honest Beef Company, Founder and CEO Chats With Positive Phil

Summary: Hannah Raudsepp - the founder of Honest Beef Company. Grew up on a cattle ranch in Nebraska, and took for granted that I understood how steak ended up on my plate. After moving to Boston, she realized that for most people, the beef supply chain is a mysterious system that lacks transparency and often times, quality. She found myself constantly defending her family's livelihood, and became determined to do something about it. Honest Beef was born out of a symbiotic passion for the families who raise cattle, and a desire to give American consumers transparency into where their food comes from. Honest Beef Companywww.honestbeefco.com Honest Beef connects people directly with ranchers, allowing them to "crowdsource" a cow and know exactly where their food comes from, how it was raised, and by whom. Honest Beef has eliminated 60% of the conventional beef supply chain, offering a premium, dry-aged product delivered to your doorstep. We are chatting about the following.. 1) what the typical beef supply chain looks like, 2) why there's not currently transparency in beef, 3) what the biggest misconceptions about beef are, 4) the level of transparency we strive to achieve, 5) what it means to "dry-age" beef and why it's different from supermarket beef, 6) the story of our small-town butchers, and ultimately, 7) why Honest Beef Company is different. www.honestbeefco.com