Summary: Presented by Monocle’s Daniel Giacopelli, ‘Eureka’ is a weekly spotlight on business origins brought to you by the team behind ‘The Entrepreneurs’. In this episode James Davidson of bespoke pet-food company Tails.com describes the company’s early challenges, why a bespoke approach to dog food beats one-size-fits-all and how his experience working at Innocent Drinks helped him in his new venture.
