Summary: Stephanie Redcross of veganmainstream.com brings us up to speed on vegan business, outreach, social media, branding, and buzzing, but first we enter the rarified world of The Illuminati Ball, a surreal experience created by vegan and animal rights proponent Cynthia von Buhler, a magical "immersive excursion" just outside New York City-and the glam dinner is vegan.
