![RNZ: Mediawatch show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/038/061/small/rnz-mediawatch.jpg)
Summary: New Zealand's ad-makers have won top global prizes and the campaigns they create are getting more and more elaborate. But are they getting too clever for their own good?
Summary: New Zealand's ad-makers have won top global prizes and the campaigns they create are getting more and more elaborate. But are they getting too clever for their own good?