![Monocle 24: The Entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/032/883/small/monocle-24-the-entrepreneurs.png)
Summary: What’s the purpose of a business? What are its responsibilities to customers, employees and communities? We examine outdoor-clothing brand Patagonia as Rick Ridgeway climbs down a mountain to explain why sustainability is at the forefront of its massive growth. Meanwhile, innovation think-tank Nesta and the Startup Europe Partnership have ranked the best big corporations for collaborating with start-ups. We explore their findings with Nesta’s Chris Haley, Cisco’s Tom Yoritaka and Irene Graham from the Scale-Up Institute.