Summary: Ben Reason is a founding partner of Livework having set-up the company in 2001. He now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. His background is with internet and digital projects having previously worked for a number of large digital agencies. Ben is co author of Service Design: From Insight to Implementation and his latest work, Service Design for Business: A Practical Guide to Optimizing the Customer Experience.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.
