![SEM Synergy on Cranberry.fm show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/044/788/small/sem-synergy.jpg)
Summary: Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform.