Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]
![Marketing Smarts from MarketingProfs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/039/631/small/marketing-smarts-from-marketingprofs.jpg)
Summary: Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.