Summary: We meet an ex-London banker who’s launched shoe company Sons of London to test out the direct-to-consumer business model. In San Francisco, Azhar Hashem, an ex-marketing executive at Google is creating a restaurant focused on Eastern Mediterranean cuisine – we discuss the transition in the run-up to the opening of Tawla SF. Then we head to Romania to ask why its health-food industry has not taken off in a big way. We’re in Bucharest to meet the entrepreneurs trying to make it happen.
