Summary: Abby Covert What does a restaurant menu, a business to business sales process and an eCommerce website have in common? All of these things involve structuring information for an audience to understand. And while the audience and context may change, the practice of seeing our way through the associated complexities and iterations does not. Information Architecture is the way that we arrange the parts of something to make it understandable. No matter what your job or mission in life: if you are working with other people you are dealing with information architecture. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information. In this short talk, Abby Covert will teach us some basic lessons on how to think about the structures and language choices that we make everyday.
