Summary: <p>The research model for a recent <a href="http://www.nature.com/nature/journal/v516/n7529/full/nature13977.html">study </a>on financial greed was simple: Swiss sociologists invited bankers to report the outcomes of 10 coin <a href="https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=coin+flip">tosses</a> while no one was watching.</p> <p>Before subjects reported their outcomes, they were told which side — heads or tails — would be the winner of 20 dollars in each toss. In the first control group, these bankers seemed to tell the truth: subjects reported winning about 50 percent of the time.</p> <p>But when subjects were reminded they were bankers — what they call "identity priming" in sociology — they seemed to lie a little. They won 58.6 percent of the time — an outcome that's statistically unlikely to be true: They were likely cheating.</p> <p>As Deutsche Bank <a href="http://www.wnyc.org/story/germanys-largest-bank-fined-25-billion-in-rate-fixing-scandal/">joins the ranks </a>of banks punished for bad behavior this week, Money Talking's host Charlie Herman asks reporter <a href="http://www.propublica.org/site/author/jesse_eisinger">Jessie Eisinger</a> of ProPublica and Wall Street employee-turned-observer <a href="http://williamcohan.com/">William Cohan</a> — who wrote an <a href="http://www.theatlantic.com/magazine/archive/2015/05/can-bankers-behave/389558/">article</a> on the topic in this week in this week's Atlantic — whether Wall Street's culture has evolved since the financial crisis and whether or not it can be changed from the inside.</p>
