![Entrepreneurial Thought Leaders show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/018/239/small/entrepreneurial-thought-leaders.jpg)
Summary: Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.