Summary: Speaker: Stephen Hay There's a fine line between persuasion and deception. On the web, that line is frequently crossed. Sometimes purposefully, sometimes unwittingly. The best way to avoid falling prey to those attempting to deceive (or accidentally becoming the deceiver) is to be able to recognize the techniques yourself. Find out how people deceive through design, why these practices eventually fail, and how you can make your work persuasive without being deceptive.
