Summary: Global Product Management Talk is pleased to bring you episode 034 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Michal Herzenstein, who contributed to writing “Optimal Design for Radically New Products” in the PDMA Essentials book titled “Design and Design Thinking”. Michal is an associate professor of marketing at the University of Delaware and she earned her PhD in marketing from the University of Rochester. Highlights from the discussion include… Product innovation teams that wish to create radically new products can use six processes to help them. Large companies are better off implementing these 6 process in ascending order and focus on communicating the goal of achieving a breakthrough product to the innovating team. Communicate the Challenge Goal Toward Radically New Products Shift Time Frames to Future and Past Promote an Emerging Technology Focus Across the Consumption Chain Promote the Use of Analogical Thinking Look for Novel Ways to Solve Simple Problems Leverage More Ideators Via Crowdsourcing
