Summary: McKinsey research shows that by the year 2015, more than 700 million people in China will be watching online video content. Despite the potential, many observers are cautious about the industrys outlook. While the market may be growing rapidly, few companies are actually making money. Our research suggests that profits will materialize, but only players with the deepest pockets will survive. In this podcast, Nick Leung speaks with Alan Lau and Davis Lin, authors of a recent report on this topic. Nick is the Managing Partner of McKinseys Greater China Practice. Alan is a Partner in Hong Kong who heads the High Tech, Media and Telecoms Practice in Greater China. Davis is a Partner with the High Tech, Media and Telecoms Practice in Taipei.
