Summary: Jonah Keri interviews Richard Deitsch of Sports Illustrated about media criticism, sports media figures as celebrities, plagiarism, scandals, mainstream media crediting bloggers, Twitter and the fan experience, breaking news, the trend of mainstream columnists moving to blogger-oriented networks, search engine optimization, whether talented young writers can make a living in sports media, and the future of stadium attendance in the era of HDTV. Plus, the Food Pick of the Week.
