Innovation Fueled by Experimentation - Scott Cook (Intuit)




Stanford Entrepreneurship Videos show

Summary: Scott Cook, co-founder of Intuit and chair of its executive committee, talks about how a company that encourages experimentation will be guided by the best outcomes, as opposed to the whims of those with the most power and seniority. A leader's role, Cook says, is to define the vision, set up a system of experimentation and savor the surprises.