#0008 Heather Ludwig, Krystina Engebos

Summary: Transcription That was breaking dawn and that is by 11 year old Maximus Troy he's my boy so he makes music for me when when I can't get other local artists on so I'm hitting the b tracks of his though so like that's that would need some work yet right but it's oh so that's like a pre-release garage version of his garage band track so break of dawn downloading on iTunes make me rich. It’s not on iTunes but… Well, technically it is on iTunes Stole the words right out of my mouth right so our podcast I should be telling everybody this from now on right this is on iTunes you can subscribe so if you go to in iTunes on Mac or whatever it's called windows? I dunno? PC something I don't know what they call that stuff anymore not Apple not Apple Cuz linux also I think has an iTunes No there's no iTunes for Linux so they have something well there's something There are ways to do it Yes I don't even know I can line it up you can do it under emulation of some kind, yeah. But uh you go to the podcast Store and iTunes search for IdeasbyElliot and it'll be there. It is pretty awesome to do that and you do that on Apple TV. I did that. And it's also up on Stitcher Radio and you can get to all that stuff I go with my website IdeasbyElliot.com. There's links to all that stuff you can play the tracks, sponsors are listed there like the awesome camcorders studios that we're in. Thanks Elliot Yeah I got it I got to do better job with that I know I'm working I'm working on it so today as you know because you're playing this and their names are already on the track, I have Christina and Heather. So a lot of firsts this time. You two are my youngest guessed yet right you're both under 20 right? Close And the first time I’ve had two official guests on. So usually some one on one. Are you slightly intimidated that you’re outnumbered?  Yeah. Well I was late for the...I recorded one with Nicole this morning and I was a few minutes late that's because I couldn't sleep last night. We had a great...a great party. Ran into Kristina's mom and dad there yeah it was and I told him about the show I don't think they understood was talking about I feel kind of bad about that. You’d be surprised. My mom is getting pretty savvy on her iPhone Fair enough it was your dad that was a little confused so fair enough thanks I think she's going to check it out yeah and so give me a full names so that you say instead of me Start with Krystina Hello, my name is Krystina Engebos You do what  I work at Titletown I manage our distribution for all of our package and traffic You have to be a little more explicit cut there’s gonna be a Titletown district I’m sorry. The Original Titletown brewing company And Heather, let’s hear from you. My name is Heather Ludwig. I just recently ended my journey at Titletown brewing company. And in fact we had a killer party last night. So how many people do you think were at this party? Did it hit your goal? What was your goal? It was pretty killer Oh well I dunno. Uh Ten? Um there was like 11 people there, sure there were 11. There were 11 people at my table. At one point it was little overwhelming with all the people there, I knew it was going to be like that.  Yeah I mean I expected to see friendly faces, yeah I had no idea it was going to be that awesome Sorry, I was making gesture cut I don’t know if Krystina is being picked up on the mic properly...ok...and she doesn’t have it pointed at her so I was like… Hello Oh yeah much better. Ok, ok, I’m sorry. And we’re not gonna cut that cut we’re all rough edges here Rough and tumble Well, maybe we’ll cut that In fact, I don’t know if I recording any of ME saying that so...I think I was off for the moment. Ok...ok, so that was like extra weird. Ultimate awkwardness for the audience. That’s how you get viewers. Uh listeners. Yeah, so I’m gonna jump to Heather cut I got a million things to talk to Krystina about. No really this scheduling of this and this whole thing was revolving around Heather Whatever Ahh, see? Jealous. No, so tell us about your new gig. Um, well, I will be joining the Pabst team very soon. I start there September first. I um, it’s a pretty exciting project. The focus is to bring brewing back to its roots. The original location down in Milwaukie. There hasn’t been a name for the new place. It’s at the very beginning stages. So do you get to help decide on the name and everything? Yeah I think there is a little input on some things or at least a vote. What’re you going to be doing there? I will be doing a lot, but focusing on brewing beer. There are going to be going down a craft path. They see where the industry I going and they want to be a part of it. I think they are looking to recreate some of the older recipes that Pabst brewed in the late 1800s early 1900s so looking to recreate some of those old recipes...um and then from there you know the rest of the lines will be open for one offs seasonal activities and things like that. That’s super cool. And you can jump on any one of this Krystina. I’m not used to having two guests. Can I jump in real quick? Yeah. Hell yes! I have a serious question here. So, the Pabst brewery, I was actually there last year for my wife’s birthday. There’s a hotel there now. That Hotel is sick! All the original brew pedals are there and it its phenomenal hotel It’s one of the coolest hotels I’ve ever stayed in. But they’re not gonna be brewing there. I assume there is a building next door. Yeah, the new facility is in an old renovated cathedral or it has yet to be renovated. It’s right around the corner from the original brewhouse inn and suites. I was just wondering cut I didn’t want the brewhouse to go away but I also didn’t wanna lose the new brewery. They’re like two awesome things...so Well that whole campus there. Compound. There’s potential for a multitude of other businesses to come in...I mean there’s unoccupied as part of the Pabst property. Yeah, it’s exciting to see what may happen in the future with that. I was gonna ask the same question cut um...few months back, Jamie’s cousin had a wedding there. You’ve been there too? Yeah, nice place. Saint Gambrinus stain glass windows… It’s gonna be like that scene in Willy Wonka where the smoke starts coming out of the chimneys again and somebody is gonna walk in and be like “nobody ever goes in, and nobody ever comes out”. We’re not gonna invite these two back as co-hosts. Ah come on They’re not fun. No. Not fun. Uhhh...I think we’re hugely lucky to have you as part of that. I’m not gonna say heading it up or put pressure on you but I feel like it’s a major, major thing company like that who’s trying to reinvent themselves like that. And I know they’re just a division or whatever but they’re a globally recognized brand name but they’ve sort of languished. But they’ve had a resurgence with the whole hipster beer thing right. But for them to get a young cool looking female brewer, that really adds to them. That really ups their “whatever you wanna call it”, their “street cred”, um Well I think it’s incredibly strategic to put the right people in the right places. Yeah. That’s a better way to put it. Yeah. But if you look at, I don’t wanna speak for you, but all the efforts we’ve done to promote Title Town, not only craft beer, it’s just, we’re, her and I are just so passionate on the industry so for Pabst to put her in that role, it’s just it’s a no brainer. Yeah, so I was talking to Krystina’s dad a little bit and I think he’s just a little in awe, he’s, as I am. I don’t know if he was just saying it back to me its perception. And I don’t know if it’s because we’re old. I’m old. He’s way older. He’s way way older. Even though technically… Dad you’re still doing good. Don’t let… Technically I’m still, I’m a grandpa. So, I uh. And he knows that. I love the guy. We love you dad. Yeah, but, um. There’s this thing we tell our kids to do. We’ve all been told to do this. Study hard in high school. Go to college. And like, follow this path and I know you went to college Krystina. I don’t know about you Heather. I don’t know what you’re degree is or if you have one or any of that stuff but, you kinda forged your own path. So tell me about that. Yeah uh I definitely took a different route, but, I think the I didn’t really know for sure until maybe 4 years ago. I had a turning moment where I went to the great taste of the Midwest where I was very um, very amazed by how much talent and uh really the local community, well the Midwest so, it stretches pretty far Kansas, Nebraska, Pennsylvania But um, just going to that event representing the passion and excitement um I realized that you know this is something I really want to know more. Our trip to the Midwest was our first real taste of the industry event we’d been to. It was really interesting to see the playing field that Titletown was on and it was really interesting to see what the industry was like. Meeting brewers and their teams and seeing what they are doing, innovation, and seeing the different systems they work on is really awesome. Yeah, I think that’s key too, meeting some of the other brewers and we were so um Starry eyed Yeah, and we work with the brew master at Titletown brewing company David Oldenburg, um, very talented, he did the *cebil* route of things. He did go to school and um, He’s wicked smart Yeah, he’s wicked smart But that works out fantastically and thank goodness for Titletown that he is out there doing that. You kinda get out to festivals where you are meeting brewers who are from all different walks of life and you kind of realize that there really is no right or wrong way  Totally wrong. They all have beards. Well you guys have giant beards Mine’s a little out of sorts this morning I brushed mine So is it Sam? Um, yeah So you know what I’m talking about. So we were joking. I dunno I walked away and he's I don't know I was there maybe you were talking with him and Gina I don't really know but I came back and he's at our table and anything like you know I work with them and I you know I brew beer and I'm like why you don't say Crazy So I thought it was pretty funny. But you know uh Sam’s a great guy! Oh my gosh! He uses his hands to speak more than I do and I do it a lot! But he is in a sort of like the stereotype at a little bit of  He very much fits the perceived idea of what a brewer should look like but there is something to be said about very small women brewers they hid behind tang up on top of vessels a lot better than the big bearded men. Yeah, that’s a great point I never even thought about... Like they shimmy into some pretty tight corners at Titletown. Anything for the team. So that’s your real value. Well, part of it. You have your Titletown brewing company shirt on. You represent. I did not, but I had it on last night. I did. It was yellow and nice. I think I have enough Titletown T-shirts to wear a different day of every month. I just found my little honey hole of shirts and there were like 40 of them in there. And I opened up a drawer and I was like oh my god there they are I thought they were gone forever I have a collection and I’ve never even worked there. My favorite is like a long dark grey shirt that is no longer available for sale, or  Maybe for trade? You gotta be putting some pretty heavy weighted goods on the table but I’m up for negotiation. Nice Nice So, uh, what brought you guys into beer? Ug, I dunno, like every other red blooded Wisconsinite I stole it outta my parent’s garage. So that was my first experience with it. No tell me more Well, they didn’t really know anything. It was always Budweiser, Miller High Life, and well I I won’t scoff at a High Life, ever. I like High Life Champagne of beers. Well, if you think about High Life, they could spin that into a whole other direction where that Champagne of Beers slogan could take of another direction, but nevertheless. I dunno my curiosity was always well maybe I’ll try something different when somebody else buys me beer when I was not 21. Gosh I shouldn’t be saying all these bad things I’ve done, but I would be like no I want something different. Grab Rolling Rock. Just anything that wasn’t Bud Light I guess. From there it kind of steam rolled. I had fat tire when nobody knew what fat tire was because it wasn’t distributed in Wisconsin. When my brother went to Colorado he brought some back he was like “you’ve got to try this beer it’s from this brewery we don’t even get it here”. I was just like “Oh my god! Where can I get more of this and …” Which brother brought this to you? My brother Nate. He used to ski in Colorado  So wait, when was your first Fat Tire? My first Fat Tire was in...He was a junior in college...hold on...2000. 2000?! Well I didn’t drink while I was in high school… Stop it...you lie. It’s beer. Beer isn’t drinking. You’re by far more craft advanced than I was. I wasn’t drinking craft beer in high school. I mean let’s not fool anyone. There were plenty of UV and lemonade nights come on I was 18 19. Yeah Much more sophisticated now that I am in my 30s Right, much more sophisticated in your band t shirt and ripped jeans And flip flops You have flip flops on? I didn’t even notice Sure do Wow This is done. We’re done here. No, I’m kinda dressed the same so umm uh uh like professionally. So you know so that’s how you sort of got into beer like a lot of people. But everyone doesn’t become world famous brew masters. I think it goes back to us talking about great taste. You know it was kind of a turning point for both of us that year and um, well it was like a...we drank the Kool-Aid...the proverbial Kool-Aid, it was like we have to do this. This has to be our life.  You said we. Did you jointly decide?  Yeah kinda. Yeah we were at the park and like we had a discussion like this is what we’re doing. Wow And both of us were bartending at the time and we had just kind of started going on brewfests Well we were lurking around that grain room in the brewery trying to scam any free magazines they would throw out. It was like throwing chum out to the sharks. They would put out a magazine that was from like 6 months to a year out and Heather would snipe it up right away. So ummmmm...that’s not what I was told. What were you told? Sean said that you got involved in the brewing process to To meet guys? Nah I’m just kidding No, he actually said that you did not have a future bartending cut you break too many glasses. Oh, yeah, well, I tell you what I washed dishes the fastest and there were some casualties but Well then it didn’t really count if you broke it and threw it away. Well sometimes I washed them and then they broke Well that doesn’t count either Nevertheless I broke a few glasses in my day but I never held one from 6 feet up and dropped it while looking Sean dead in the eye It sounds like you did Well, maybe I did. She figure if she broke them all she wouldn’t have to pour. Well, ok, let’s be fair, now they have a bar back. Now they have a guy that comes in and washes glasses. Maybe I was the catalyst for the bar back. You can tell yourself whatever you want. Nevertheless So you guys got together. You were at the park Well we were at great taste and um And you were at Madison It was kind of a combination of things. Some people were leaving the brewery and one of the marketing guys were leaving Titletown too. So it created some spaces that needed to be filled so we kind of saw it before it was officially happening. So you gotta strike when the timing is right. Yeah, basically I said is there anything that I could do. And they were like yup and gave us the crappiest job in the brewery. and they kind of raised their eyebrows and they said are you serious and I was like yeah I’ll do whatever and it started with logging kegs around, taking spent grain out Oh come on you know it wasn’t that bad No it’s not  It’s the cleaning the lines that sucked Yeah so it kinda progressed as he I think David, our brew master didn’t expect us to stop bugging him and he thought why not give em a chance to do it. So… Good for him for having that kind of foresight. Really. Right this is all due to David. Is that what you’re saying? David gave us a lot of opportunities to showcase what we learned and also put our work ethic to the the test. Yeah And he’s been nothing but what I would say how I express that he’s so smart and he’s instilled this like he’s taught us a lot. It’s really incredible and you can ask him things and if you ask him in a certain way about something he doesn’t know, he’ll stop and look at you, calk his head a little bit and he’ll come back with an answer completely over explaining things and it’s not like it was too much knowledge, but the fact that he had to think about how not to give you too much *made swooping motion over her head* so you don’t get system overload. Yeah, I know exactly what you’re saying. Anybody that’s sort of a master of their craft, no pun intended, is um they do have to distill it to something that Well to distill See how these terms I’m throwing in there? Yeah… My mind is always brewing… Gah dammit Elliot Hahahaha And you said you couldn’t do a comedy show. No I think everybody else said that. Hahaha uh yeah. So how is beer made? In simple terms Oh, well you just snap your fingers and that’s how it goes. So really your job is really easy You just...you guys are just putting a better looking face, sorry David, you’re putting a better looking face on it. Umm I wish I could snap my fingers and make those tanks fill up. It’s a really big process and right now on the production side things ok obviously you have your four ingredients: hops, malt, yeast, water. But it’s way more complex than that and to operate a brewery its way more complex than just beer. Most, yeah I mean, Yeah that’s one big misconception. Most of you time is spent preparing or cleaning vessels to make the brew happen. Like the brew day is just one day but there’s just so much more to make the day work. You know there’s milling, there’s… Or it’s like an hour in lecture you need to spend 3 hours doing homework Yeah That kinda thing um So kinda talk me through the process. Start to finish so-to-speak. How do you make beer? So you have malted barley, you can also use corn, wheat, gluten free beers use sorghum, but a source of sugar essentially. And you mill that, crack it open, expose all the sugars, mix the grain with hot water, stepe it almost like you’re making tea. That’s called wart. You then transfer you pull all your wart off your grain, you rinse your grain, I’m really watering this down I hope it’s not… Nope, it’s ok Hmmhmmhmm that’s actually quite funny she’s sparing this conversation. Ha. Oh good one Heather, yes, thank you. I thought that was just funny. I was just rolling with it. Watering it down literally. Transfer the wort, rinse your grain into your brew kettle where you boil the beer. Add your hops, different beers use different hops. Some hops are used for making beers bitter, some are used for those fantastic aromas you get. And then when you are done boiling and adding your hops, you centrifuge it, whirlpool it, drop all that stuff out, quickly cool it down and then transfer to your fermenter, where you will pitch your yeast. Ale yeast and lager yeast are different. Ales usually take about 2 weeks to ferment and lagers can take anywhere from about 3 weeks to 8 weeks. If you’re really lucky it’s 8 weeks. Why do you say that? God, well, you have to think of these tanks as like real estate. When someone is squatting in a tank for too long you can’t use it. You wanna turn these tanks over as much as you can when you have a really sluggish yeast, it’s a problem so… So uh it could take up to two months if you… Sometimes yeah So what are the faster beers? And you can use Titletown brand names or whatever. Well David was just telling me he can do one in almost 9 days. Well I think that might be true with most of the Ales. We use a house Ale yeast that’s reliable and it’s worked well for us for many years. It ferments great. So in Titletown brand names, what would be some of those? Um Not to put you on the spot. We’re using a house yeast for  All the core beers except for dark helmet. Yeah, so you’re looking at green 19, The Johnny Blood Irish Red Ale, Honey Ale Yup Now the Boathouse Pilsner, when I talk about yeast being like 8 weeks, that’s the one that when we...whenever you scale a beer to a larger system, you’re gonna have to change how you operate and working on that large of a system with that yeast strain and several other factors...um...that beer just takes a while. Albeit everything from the tasting from that beer has been really exciting. It’s gonna be fantastic. Like, the Boathouse Pilsner when it comes out, like please don’t drink it too much or too fast cut it might be awhile before it comes out again. But so So it’s well worth the wait, I mean that is our most recent, oh no it’s not the most recent medal we won from Great American Brew Festival, but it is the gold medal winner and a really tough style to nail down and uh. So which one? Boathouse Pilsner, if you can do a pilsner like that is a pilsner is a testimony to a brewer’s quality of product. Now do you think that is because the people in the public are more familiar with those? No, because if you screw up a pilsner and you can’t add bourbon or you can’t change it. A pilsner is a pilsner. It is clean and crisp and there is no hiding a flaw in a pilsner it’s very transparent.  So the like yeah Style So the people would classify that as a lighter beer right? Lighter bodied Lighter bodied yeah, that is a better way of saying it and um it’s much more complicated and takes a longer time. Yeah there are a lot of misconceptions about beer and actually I wanted to point one out when I was talking about the whole about you know people say I do not like loggers and I do not like ales. They assume one is happier and stronger than the other, but both ales and loggers can be dark and light and malty and happy. And strong ABV or low ABV. ABV is what? Alcohol by volume Okay So you can have for instance and ale that What was that there? (Laughing) Not appropriate I think she was saying that is the part that gets you messed up. Ah, well okay This is the perfect example of, look at the Honey Ale which is at 4.5% these are Title Tom brands obviously and look at the Kirty hot monster brand which is also an ale and that’s at 9% so… And both are very light in color and look very appealing and drinkable. Right And one is super-duper happy and one isn’t And you just so happen you brought some today? I don’t want to drink any beer right now Were here Laughing Wait I am still on the clock right now, aren’t I? They didn’t bring any beer here Oh can we? Would that be acceptable? Uh… I would have allowed that as long as I am not drinking it It’s your show Maybe next time? Uh yeah If you’ll have us back What? (Chuckle) I thought they already told us we couldn’t come back? We can have the battle of the beers cause it would be two different brewery’s than wont it? Oh… We don’t consider it battling Oh I thought you were going to say we don’t consider it two septate breweries No, uh we strive on focusing on craft community and collaborations So you know what? I wanna just take a brief break to ya know to thank Camera Corner Studios and you guys are going to be a part of that but I want to come back to that. So that’s part of the tease Ahh That’s the test to keep people listening What I would like to do, is I have this is your first time in this building right? Yes Or at least this building how it’s been now Yeah, is this building always been here cause the strip club cause I did not see it The building was here, it use to be a print shop for not that long though, maybe five years? I think well Is it longer than that? It probably was It just feels wrong I mean I have been told this story multiple times. It’s been an auto shop than it was a garage and na na na. Oh it was an auto shop wasn’t it? Probably a long time ago It was a long time ago, yeah This area where you are sitting use to be an auto repair area. So, uh, what I want to ask you guys and especially Kristina is uh actually, you are kind of involved with the marketing of Title Town operations. So they do video shoots in here and obviously we can do some audio recording and they can do photo and video and all that kind of stuff and there is even a little classroom thing. How do you think you could maybe use this with Tile Tom? Um? Not to put you on the spot but I think you have a marketing mind Well uh fortunately I don’t make a lot of the decisions Well what would you like to do? Well I would love to see a brewery pod cast actually, I think that would be really cool I would love to be a part of that I mean we have been listening to a lot of pod cast  I am addicting to them madly Oh my god they are fantastic Good There are a lot of different kind of Pod Cast. For instance we were listening to these guys drive to Mammoth California in their RV for a brew fest and how there breaks they were warned serval different ways on how to drive on these roads and when they finally got there their breaks were all but disintegrated.  Yeah So it’s entertaining and it’s in the industry so I would like see some sort of constant brewing news That’s even more than what I was thinking. I was thinking it would be great when we launch the new website to have a video t if you guys could do a little demo on how you do your stuff or if we could integrate into things like that. You know you could give a little talk with some tele prompters. Yeah, I don’t know, I am just thinking out loud. Maybe those are all bad ideas, but uh I want to incorporate some more videos into websites uh seeing all this stuff so that is where my head is at I don’t think you have to have bad ideas by Elliot just bad ideas You think that is a bad idea? You said it I didn’t it Oh so you are just laughing at me That is poetic But not true There is a lot of bad ideas out there I don’t they are bad until they go into execution that is where you really find out. Cause there are so many things, I am sure you run into this with beers to right? Okay, let’s try this new mix and you guys are like uhhh What was I thinking, yeah that diffidently happens But you know I actually thought something could differentiate a brewery would be that education process where you are sharing some of that. Not sharing secrets just this is how you guys do things and show the people involved. It’s like I went down to this Brecker Brewery and I’ve learned so much of appreciation for beer because of the way their tours are handled. I actually went on one of their special reserved tours. Yeah Were you know you have someone Oo did you do that cheese pairing? Yes it was fantastic See I have not done that yet People say that all the time, wine and cheese. Well why not wine and beer, I mean right? You mean beer and cheese Yes That was an awesome Freudian slip But you know that’s the thing, their pairing with the beers were just as great as the pairing with the wines. I’ll put a cheese pairing with beer against any wine pairing any day of the week. Ooo nice I am a fanatic when it comes to my cheeses and mine beer I think there is some kind of event with that face off, am I wrong Yes I am wrong So often, no yes you are right. No often time’s beer loses only because people don’t realize the components they are tasting It’s perceived differently It’s all about perceptions I had one of my best pairings in my life with one of our smoked beer with a dark chocolate cake with salted caramel sauce over the top and it was, I will put it out there. It was my best pairing in my life and I did not get to talk about it because I got cut off because of some event and the silence auction went up and everyone tried it and they did not know what the hell was going on. They couldn’t put it together if I was able to give them verbiage so they can understand what they were doing maybe they would have thought differently. Yeah It was good, I got to taste it and I know what you were going for so good job. It was good. Thank you Heather. Yup So, this spot here this well both this spot here and in this pod cast this actual space here. So Camera Corner Studios they sponsor my show so that’s what were kind of talking about that. Their goal, Nicks goal is to bring small businesses in here that can’t afford to do multiple thousands of dollars recordings photography and kind of squash those cost now and have them come in and utilize these that sit dormant most of the time because they get rented out by the day typically and even some of the things that are for sale they can get some of the cost structures down and his time is not actually that expensive when you squash it down to hourly components. You are able to gain Nick’s expertise and you can see that he goes over the top even when I was talking about things I was doing for this little Pod Cost Mmmhm You know he has all of our microphones on separate tracks and the music is on a separate track and I was like awesome and technical and complicated. There are microphones all over the place. You guys did not even know that. So there are a lot of stuff here so Nick how can people get in touch with you if they want to utilize you space here? Easiest way is to call the rental department number over at Camera Corner at 9202720148 Awesome. So that’s. Let’s look back at the collaborations amongst the two breweries. That was our tease so we are gonna kinda move back to that. So there is an annual beer that you guys do together? Yes Uhh Sort of just became sort of annual? We did a collaboration beer twice now with all the Grewmayberryes and they are most likely going to be doing another one for Grew May Craft Brew week May 2016, But we have had nothing but positive relationships. We love hanging out with our fellow brewers. It’s nice to have some solidarity because they know what you are going through and they understand the challenges that you face in your industry. We learn from each other and one success is like a success for everyone. When you have people. You know how I was saying earlier it’s not just about promoting Tile Tom it’s about promoting craft beer in general. Yeah Cause if you buy for instance a Wisco Disco today you’re probably going to buy And that Byre was at the party last night. Yeah So it’s not just about the products as the people and the people that are all involved. Not to take you off track, sorry Yeah, so I buy a Wisco Disco today and a Green Chop or a Green 19 or a pack of Land pilsner tomorrow. You know because that is what the craft beer drinkers don’t. They’re not stuck with that one blue can for the rest of their lives. They want new different stuff. Right, sure So, yeah it’s a success for everyone I love on tab and I think there was a time where people though I had an alcoholism problem. You know because it goes out to Facebook and all your friends are like hmm you drinking a lot? I am like no literally everything I drink I am putting up on Facebook. It’s about quality not quantity. Well um So you’re not checking in and like an eighteen pack of like Coors Light, all though if you wanted to you could I am sure. Yes, yes that is right. Yeah for sure. I think you can check in whatever you want but uh I don’t think I have ever checked in anything like that. You didn’t check in the ten beer bongs that you may have at a cookout? No Yeah, see No, how did you know about that?  I know about all the beer bongs in this town So they were doing kegs stands at the wedding up in Rock Island. They were doing keg stands all these people you know. A lot of them were my age or older. That’s awesome It was fucking awesome You are never too old to shot gun a beer either though. Don’t think you’re above that and now craft beers are coming out in cans which is awesome. So but they did have Title Tom beer up there to. Whose wedding was this? I feel like So this was the wedding Was it in kegs? Good cause we don’t, bottles near the beach scare me Right, right so it was in keg I do not remember what kind of beer all I know is they are Title Tom up there. It was Trisha Hawkins, I am gonna get her name wrong. I worked with her and cat is her, they’re both wives now.  Don’t know how to say that. I feel like I heard about, somewhere else said they were going to a wedding is Rock Island and I remember being really excited for them because Rock Island is super cool. Oh yeah they have never seen, never been there. I’ve never been there either. I had never been up there till What did you think of the boathouse? Like all of that Norwegian Scandinavian style? I brought max with me and he loved it, he thought it was great cause you know old ruins and he was just like he was kind of blown away by that. Well you would never expect the caliber of that Oh it’s like big think heavy It’s cool Yeah it is very cool. Except we had to like seek shelter there because of Saturday was beautiful weather and Sunday was like a hurricane. Ha ha Oh yeah we were like on the bay It was crazy around the Bay on Sunday? Yeah we took the kayaks out Oh my god Yeah It was a horrible idea We are so stupid The phone, you know where you swipe down and it tells you the weather really quickly Yeah It said the wind was like twelve miles per hours Bullshit It was wrong Very very wrong The thing about Rock Island you don’t have that capability so we didn’t know the weather was coming Oh yeah, Oh, oh, tell him.  That reminds me if you didn’t already know in severe weather there aren’t any tornados sirens North of Sturgeon Bay Indoor County.  So once you go over that bridge In Sturgeon Bay it’s like sayonara sucker Wow Fend for yourself, yeah. No I did not know that We found out when we were working in Egg Harbor in July for the Tor County Triathlon and were sitting at a team dinner and it’s a clear are of Murphy Park and were talking about what to do in inclement weather because this is huge Triathlon. They were anticipating bad weather. They were just kind of filling us in. And incidentally Sean Ryan who runs a great event was like yes, back in 1982 a tornado actually touched down right here and we look around notice how there are no trees near any of us. Wow And then the next day came and it was like the most unreal clouds that I have seen come off the water in real life and I have spent a lot of summers right on the Bay. Yeah And it was terrifying, we had to seek shelter in a pod. So I am not usually afraid of the weather but when I am on an island where our phones don’t work and. Oh yeah you guys would have been screwed, you guys would have to like hang out in that Norwegian boathouse. We did it was like an extra hour we had to wait I think for the little ferry to come back. It was crazy and people had their gear all lined up on the dock and they were like blowing off from the the rain. (Gasp) Yeah Gina has video of it. You wouldn’t believe it. Yeah it was like the ocean in Florida Hey they call it deaths door up there for a reason. They don’t mess around. Well you know we had a lot of little talk with Max about that. He thinks he is going to take over the island. He is aspirational. So I am sorry I took us a little off track on the collaboration. But now everyone knows about the Safety concerns It’s your show, so you screwed it up not me Well I get that a lot I totally screwed it up so tell me about the two beers you did collaboratively. Yes So who is involved in the collaboration and then tell me about the beer. Well Title Towns brewed both of them, well yeah not necessary because we like had to brew it there, but we had to brew it there because everyone else is undergoing expansion and Hink Bottle, I think we’re just changing out their packaging the first time so they were all focused on that. So Brad with the first collaboration with his brewery was us getting up and running and so was Badger State. So we brewed the first one at Title Town and that was that Imperial Steam beer. That was a lot of fun because the was the very first one because everyone did not know what to expect. What are we going to name it and I think Bill Trusler came up with it, Local’s Only!  So I know who some of these peoples are but you know fill in the gaps. Bill Trusler he is from where? I am sorry Bill Trusler is the owner of Hinter Land So the other breweries involved who are those? Stalemate Brewing Company.  So that was Brad Yeah Brad Stalemate, Badger State Brewing Company, Andrew Fabre and his head brewer Sam Yanda collaborated on a lot of that and then we had Hintler Land Brewing Company. Bill was involved with it, Scott Kinsman who is one of their head brewers, Joe Carl he is another head brewer there, and then from Title Town it was me, Heather, David all working on that sort of stuff. Nice, nice So the first one was called Local’s only And that was an Imperial steamed beer and actually all the clabbed beers have been Locals Only. This second time we did it for Grewbeer Craft beer week, it was a grapefruit Goza which. What does goza mean? It is a, god I am going to freeze on goza. No it is a lipsyc style beer wheat beer, brewed with salt and coriander. Okay, nice It was delicious I had some, not gonna lie And we did I with grapefruit peel So you did yours, so the different breweries No no no the Did it differently? No the collaboration like the four breweries together when we did this take on the style. We had just altered it a little. We didn’t use any Coriander so stylistically it didn’t quit follow the guidelines so we weren’t brewing it to be judge we were brewing it for people to enjoy and we thought doing something different with the grapefruit peel would be a good choice. So it was this really fantastic light body refreshing slightly tart, salty. I could drink it every day in the summer. That’s what I was going to say Mmhmm It was really good, but the collaboration happens not necessary when you are brewing it but when you’re planning leading up to it. The recipe and the ingredients and then we did a tasting panel. Do we leave it to sit on grapefruit more, do we add more salt, so everyone sat and had samples. So when are these tasting panels? Well they are always last minute Yeah they are always last minute It’s like we need to get together next week, when do you have time who can come?  It’s like I can come Okay it’s on behalf someone’s brewery All of them Yeah You could be a representative for the market I will represent the market There you go Something like that I’ve learned that I am a horrible representative of the market because I don’t drink beer like the general public does, and sometimes it’s a fault.  Uh Cause I can’t make a decision cause I would have to make a decisions that I don’t want to make about like styles. If it was up to me we would be brewing a lot more sour brews because I love sour beers right now. They are super trendy but does the mass public want, the everyday craft drinking No They want something a little more approachable Yeah yeah I like the crazy stuff So I did not like the sour beer, this is the only beer I did not like that Titletown did that was the Ned Flanders. Aw Elliot I did not like it Well it’s not for everyone Its okay You are not supposed to like every style So I did not like that, and I found other sour beers that I did like. You know it’s okay Maybe it’s more of an acquired taste, I dunno? Literally it’s like the only beer I did not want another of. Ha ha ha Well you know what, that’s the beauty of the craft industry, you don’t have to like everything Yeah I did drink the while pint I am not going to lie. I mean I am not going to let beer go to waste. Well that’s pretty damn good in all years you didn’t want to order another one of. For sure. I feel like if I didn’t have a beer that means it’s been in and out in a couple of days. I am pretty religious about trying beers. So this is interesting then, Heather was there ever a beer there that you did want another drink of or was there ever a beer there that was your favorite now that you don’t work there? Do you feel like you can answer this question? I always told David if I didn’t like it Well I know Now you get to tell the world Now you get to say what your favorite was and what was your least favorite? Oh gosh my favorites are tough, I, this sounds really boring, I always been a really huge fan of the Nutter Brown. I love that I really enjoy that beer I would have to, can I more than one favorite It’s your show You can have two Two? Well okay you can have a top five Okay (sigh) this is tough Not really, cause the ones that come to mind are probably your favorite So, there was this beer that I really hope Titletown brews soon cause I have been wanting it for a long time. Is it ABCDESB? Yes I love that beer to Tim Finster named is, way to go Tim, clever, he never thought that would be the name to. That was one of my favorites So why was it named that way Cause the style was ESB and the ABCD What’s in the ESB? Extra special bitter English style ale Yeah, okay. Even if I knew some of these things. Which I did not know that. And ABCDESB just rolls right off the tongue Right, yeah know I just, were educating Yes I don’t know what my other favorites are even though you told me I could only have two No, I said you could have a top five You said the Nutter Brown right that’s the name they have Yeah it’s called Nutter Brown And the ABCDE     Brewed for all the nutters I love those You would I like all the line So I’ll keep going these are some of my other favorites Yeah I want you to finish the list Sorry, I thought she was done I really enjoy the Pulm N Porter Oh I knew you were going to say that I did to How do you feel about the Northwestern Export? The Dortmunger What style is that? Was that in spring? Early spring, it’s a German style logger it’s more malt balance. It’s almost like a halest style logger but maultyer. Yeah I mean if, I wouldn’t be upset if I was stuck with Green 19 as the only beer that I could drink. For the rest of your life? I think there is a lot of people that say that, that is a favorite. So you’ve got the Green 19, Nutter, ABCDESB, Pulm N Porter You’ve got one more I think I, I don’t know I give up on it. I do remember one that I don’t like Mmm The Smoke a motive? The Smoke a motive was diffidently on the bottom of the list this really crazy smoked wheat beer. I am not a big wheat fan as it is so that was not very good for me. I don’t really like the pumpkin beer. Smashing Pumpkin You also don’t like that No I just pumpkin fad is just pssh it’s ridiculous it’s over the top Yeah If you want to drink, you know what? No you can drink whatever you want. I feel like pumpkin beer is just too much. They’re over, they’re over They’re not over They will never be over People love that stuff Are you kidding me? Yes, yes I am kidding. So uh we are almost at an hour because I know we all have jobs and Nick has to get going to. Uh oh what did you want to say? I don’t technically have a job till September 21st Okay, fair enough But you are moving so I am So you have moving stuff to do That not nothing, even if it’s just resting up. Maybe you need a little beauty rest. I dunno? I am taking the day, I am having a blue gold day Taking the day. Um real quick. Titletown has started putting things out in bottles and cans. Cans? When did you hear about cans? Oh, I’m sorry I just… No it’s fine, just messing with you. No the cans were done… I’m like ‘We might have to cut our first thing!’ No it’s really exciting for all of us. We did a project for Lambo field where we canned our beer. We brought in a mobile canner. The cans looked so cool! And I’m gonna make Brad make shotgun for one of our beers cuz he always makes shotgun Wisco Discos. And now he’s gonna get a Green 19 Nice! Back at cha Brad And you should bring him in here to the studio with a green screen and Oh you want a video? Shotgun challenge? Gasp! This is the kind of stuff I’m talking about. I’ll be your guys’ drivers when you’re done. She will Thank you for being the voice of reason and responsibility. We’d have to do it out in the field cause of Brad’s stomach. So which brands are being bottled and canned and so forth. So we’re doing the Jackwood Red, Green 19, both were canned for Lambo for that project. About to bottle Boathouse Pilsner pretty soon and the Dark Helmet. And Oktoberfest is being bottled right now too. Bent Tuba. Get your hands on it. Bent Tuba. What’s that? Yeah, that’s the name of our Oktoberfest. Oh I didn’t know. Yeah, it has a name. Did it last year? No. And Red Wicker is on the label. It’s awesome! It’s fantastic! It’s so great! Awesome. I mean that’s not gonna be a top seller then. Let’s be real. Actually it’s the bestselling Oktoberfest for Green Bay per package. Well if he’s on it...cuz he’s a beautiful man. Well people buy beer for many different reasons so if that’s why...then that’s ok. If you see the label it’s fantastic! It’s like because everybody knows him. Can you email me that? Or you could pick up a 6 pack. Oh it’s out now? I didn’t know that! Nobody. I didn’t know that. Well then I’ll do that. Yeah For sure Where can I pick up a 6 pack? I wanna say Festival, Woodman’s, Ridgeview Liquor most likely has it. They always keep our stuff on hand. If I could shamelessly promote them right now they… You can shamelessly promote everybody Ok That’s what we’re doing, yeah. Ok, um, they’re great friends of our too and they’ve always been good to Titletown, I mean they have it, I haven’t been in there in a while. Ummm...Your local liquor stores have it. So pretty much everywhere. Trying to be. Yeah, and anybody that’s not, how would they get it? Like if it’s the shop owner listening. Oh yes, you just have to contact your Cade distributing rep Ok And you’ll help with distributing. Could they call you and you’d hook them up? They would call me, but then I would just call cade. Plus they already know their guys from Cade Alright, just a couple more things and they probably won’t be about beer. So some of your friends last night, they didn’t have much to say about Heather. They said Heather is pretty much professional and  Ha-ha They were my closest friends obviously. I asked em how many people you wanted at your party cuz I heard the claim was that you wanted a thousand. I may have had a couple beers. She may have said she wanted 1,000 people there. We didn’t keep track but there were hundreds of people at least so I was, I mean when I walked in I was sort of taken aback cause I expected it to be you know, 5 people from Titletown and me and then it was like half the town was there. That’s a testament for both of you guys being excellent spokespeople. For Titletown and being active in the community. So good job for that. It was sort of a backhanded way of giving you a compliment. Um, I don’t know what this is all about but I’m supposed to ask you how much you like M&Ms. do you know anything about that? I enjoy M&Ms just as much as the next person. I think the implication was more so I dunno. I received a large bag of peanut butter M&Ms… Well, ok here’s how that went down. So people have asked me what your favorite food is and I can’t pinpoint anything. I can only tell them what you don’t like. Because you’re like me, we like everything. So Brooke called me and she was like… Brooke with an ‘e’. Yeah, and she was like what’s Heather’s favorite food. And she’s like “What?!” And I was like yeah, crab legs. And she was like Krystina like a snack, like a real food. A real food. I’m like, I dunno snappers. Could you find snappers? She’s like I dunno what that is. Ok, well M&Ms, I know she likes M&Ms, the peanut butter kind. Whatever, just get here. Alright, 2 last questions and we’ve gotta wrap it up, we have a hard stop in like 3 minutes. Sam said I’m supposed to ask you what the weather report is. And he thought that was hilarious. Please tell me it’s hilarious. He downloaded a kitty app on my phone that dressed as a kitty in a different costume that tells you what the weather is like so if it’s raining, the kitty is in a raincoat. That’s actually a 2-part cause then Alex asked you to make the kitty noise. *sound* We hear that many times a day. And over the walkie talkie. The story behind that is that my cats come when I call them and that’s how I reign them in. Ok, which brings me to the last one. And Rory said you’ve made cakes for your cats. Oh God. They’re disgusting. I’ve seen them in person and she says ‘They’re good! I make them with stuff that you can eat!’ Ok its Tuna, Flower, and Cheddar Cheese. You lost me at Tuna So why did you make the cake at first? It was Jaxies birthday. We put him in a hat. Heather got balloons. So I know this is supposed to be a show promotion. This is really an intervention. We’re here to stop this. The kitty madness? Yes. No! Are you with me on this Heather? Absolutely! Ok last question and then we’re out. When you come back, we’ll talk more about beer of course, when you come back, who would you like to be our guest, when you come back to guest host with me, who would you like to be our guest? Each of you or whoever you want. There would be four of us? There would be two of us. One of you and me and we’ll interview someone else. Or all 3 of us, whatever, yeah. Whatever, who would you like to see? Who would you like to have? Who would you like me to have on here? Another brewery person. I want Charlie Papazion Oh Come on! Sorry Realistically.  Brian Turner Still kind of a stretch. I just heard, I don’t know if you heard anything about this. This leatherheads thing. Oh yeah Leatherheads. I would love to have somebody from this new seven barrel brew pub thing that I coming out. I would love to meet these people and see what they have planned. Alright, so when I hunt these guys down. You wanna be a part of that. Let’s do it. You named a couple other ones, but what if I get some of the other breweries in town, do you wanna be a part of that? Yeah they’re alright. They’re alright. So that’s it. Anything else? Otherwise we’re gonna throw the track on and close out. You guys have anything we didn’t say? Always lots. Any promotional words? You want people to find you online? Pimp Titletown at all. Yeah, you can always go to Titletown Facebook page. A bunch of stuff coming up. Tap time hours are expanding too so… Awesome! Heather doesn’t have anything yet for Pabst cause we don’t even know yet if it’s going to be called Pabst. Yeah Ok Well, we do know it’s gonna be a cool place. True We do know that. So our last track is gonna be Trail of Paradise. That’s also from Max. And that will kinda take us out and we’re done. Just waiting for the play button to work. There we go. Yes. Thank you Heather. Yes You guys were awesome. This was the best show yet. You say that to all your guests. I do. I say that to most of them.