![The Rocketship Podcast : Startups | Entrepreneurship | Growth show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/063/321/small/the-rocketship-podcast.jpg)
Summary: Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer learns just enough to be dangerous. There’s so much that can be done with a few technical hacks and you don’t need to understand programming to leverage any of it.