![The Rocketship Podcast : Startups | Entrepreneurship | Growth show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/063/321/small/the-rocketship-podcast.jpg)
Summary: Jeremy Reeves, direct response copywriter, talks with us about how to methodically put together a sales funnel that provides real value to your potential customers. He starts by delivering value (usually in the form of content), before even trying to make a sale. From there, he continues to build the relationship so when the time to buy does come, it's a very easy sell.