Summary: Bernard Marr, one of the world’s top experts in big data and analytics strategy, made a return visit to our podcast to explain his vision of "SMART big data, analytics and metrics." You may be surprised to learn that he doesn't really like "big data." In fact, he says "the challenge is to build the smallest database with the most valuable information." Bernard shares interesting anecdotes he has gathered in working with clients and tells why he is excited about a smart yoga mat.
