![Steve Rimmer show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/038/205/small/psychology.jpg)
Summary: When the scent of a fragrant product triggers a fond memory that a customer holds, it is more likely to be a hit. Research shows how a product's scent often evokes personal emotional memories and influences its appeals to customers.
Summary: When the scent of a fragrant product triggers a fond memory that a customer holds, it is more likely to be a hit. Research shows how a product's scent often evokes personal emotional memories and influences its appeals to customers.