![Stanford Entrepreneurship Videos show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/028/130/small/stanford-entrepreneurship-videos.jpg)
Summary: "In the same way emotion connects customers to a brand, it connects a team to the work," says Susan Koger, co-founder and chief creative officer of ModCloth, explaining that belief in a company's mission matters internally and externally. For a business to endure, its customers and employees must both feel good about it, Koger says.