Visualize Worst-Case Scenarios - Susan Koger (ModCloth)




Stanford Entrepreneurship Videos show

Summary: ModCloth Co-Founder Susan Koger recalls the moment when she realized she could actually be an entrepreneur. Koger, also chief creative officer for the online retailer of women's fashion, talks about how visualizing worst-possible outcomes before making big decisions can clarify what you are really risking and help you make a choice.