Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%

Summary: Eight out of 10 American Internet users regularly watch or download videos, according to a Pew Research Center Report (2013). Over the past five years, the ability to create and share content on smartphones has fueled the expansion of video. How do you determine the most effective way to incorporate video in your mobile strategy? In this Web clinic replay, the research team shares two key principles for leveraging the use of video to increase the performance of digital collateral, including a test where one company increased mobile conversion by over 50%.