E516: LAUNCH Incubator – Nir Eyal (author, “Hooked”) & Sahil Jain (CEO/Cofounder, AdStage) on how to get users in the door & hooked on your product

Summary: Today’s show is our 7th episode from the Launch Incubator series! Over 12 weeks, 7 companies are learning how to make game-changing startups under the guidance of the best in the business. Our first guest speaker is Nir Eyal, consultant and author of “Hooked: How to Build Habit-Forming Products.” Nir teaches us “The Hook Model,” which is an experience designed to connect the user’s problem with your solution so that using your product becomes a habit. Nir walks us through the four parts of “The Hook”: Trigger, Action, Reward, and Investment. Second is Sahil Jain, CEO & Cofounder of AdStage, who covers how they grew to 10,000 business-to-business sign-ups using a combination of content marketing and low-cost paid advertising. Sahil explains the types and benefits of each, and gives detailed examples of how to implement each within your company. If you want more users, and have them engage with your product habitually, you need to listen to this episode!