![TED Talks Daily show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/757/small/tedtalks-audio.png)
Summary: Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.