096 » Why VAs, Marketing and Automation are King » Tracy Caywood




Real Estate Investing Mastery Podcast show

Summary: In this episode, Alex and I are talking with licensed broker and investor, Tracy Caywood, from the Jacksonville, Florida area. Tracy has definitely been through the school of hard knocks on her way to investing success. She dumped her Corporate America 9-5 to try her hand at some work-from-home options that didn’t pan out… But when she and her husband stumbled upon the ‘No Money Down Carleton Sheets’ infomercial, things finally began to fall in place. Tracy explains that the key to REI success is consistency in marketing, proper money management and discipline. She’ll also tell us why she thinks wholesaling is the best way for newbies to start an investing career; why she loves direct mail; and lots more helpful info about VAs, automation and using technology to stay organized. Have at it… Listen and enjoy: What's inside: 12:35 – Tracy Tell us about her life before REI 15:50 – How Tracy got started in REI 25:30 – Tracy tells us what she’d do differently if she had to start all over again 37:25 – Why Tracy is also a licensed broker 40:52 – Dealing with lawsuits and complaints 44:15 – Tracy talks about the Ethics Board 47:15 – Tracy explains why she loves VAs 51:20 – The lists Tracy mails to 56:53 – Tracy talks about her conversion numbers 1:04:50 – Tracy explains why she doesn’t view houses in person anymore 1:10:09 – Tracy talks about her training course Mentioned in this episode: Alex and Joe’s <a href="http://www.realestateinvestingmastery.com" target="_blank">Fast Cash Survival Kit</a> <a href="http://www.podio.com" target="_blank">Podio</a> <a href="http://www.gotomeeting.com" target="_blank">GoToMeeting</a> Tracy’s main website: <a href="http://www.Propertymob.com" target="_blank">Property Mob</a> <a href="https://www.zoho.com" target="_blank">Zoho</a> <a href="https://click2mail.com" target="_blank">Click 2 Mail</a> <a href="http://www.patlive.com" target="_blank">Pat Live</a> Tracy’s secondary website: <a href="http://www.webuyinjax.com/" target="_blank">We Buy In Jax</a> Alex’s <a href="https://www.facebook.com/groups/WholesalingFT/" target="_blank">FB Page</a> <a href="http://www.zillow.com" target="_blank">Zillow</a> <a href="http://www.mightytext.net" target="_blank">Mighty Text</a> Tweetables:  [Tweet "If I had to start from scratch, I’d make sure I was marketing consistently. This is a marketing biz"] [Tweet "MLS is a great tool to find buyers. And, a lot of times, buyers from the MLS will pay more"] [Tweet "I love VAs; can't live without them. Utilizing VAs correctly makes for a really a great system"] Transcription: <a href="http://www.realestateinvestingmastery.com/wp-content/uploads/2015/02/REIM-096-Why-VAs-Marketing-and-Automation-are-King.pdf" target="_blank">Download episode transcript in PDF format here...</a> Joe:      Welcome! This is the Real Estate Investing Mastery Podcast. Hey, everybody. Welcome! This is the Real Estate Investing Mastery Podcast. Glad you're here. Alex, how are you, my man? Alex:    I'm doing good. How about you, Joe? Joe:      Really good! I'm actually recording this in my brother-in-law's office in Austin, Texas. And, I love coming down to Austin. It's good to see family. And, it was supposed to be a little warmer down here, because we were from St. Louis. And, it's just as cold. If not, colder... Alex:    Aaaah! Yeah, it's very cold here right now. It's very cold. We have frost on the ground. [Laughs] Joe:      Yeah. What's up with that? And Tracy, you're in Florida, right? Tracy: Yeah. We're not even going to talk about the weather. [Laughs] Joe:      No, it is kind of... Alex:    It's like 70° over there. [Chuckles] Tracy: I actually like the cold weather as I've been to Florida my whole life. So, it's only so hot. So anytime we hit 50° or 60°... Oh, man! I hate that I open all the windows, and I turn every... I mean, I never turn the heater on, even when it's...