Summary: In this episode, I’m back again with my friend, coach and mentor, Claude Diamond. This is actually episode 2 with Claude; we covered such great stuff in the previous episode… and just kept talking about so much awesomeness that it definitely required another installment. Quick Claude recap – he’s been doing this for 30 years – since the 1980s – and he has tons of REI knowledge that he generously wants to share with us. In today’s episode, we’re talking about marketing, and specifically, what in marketing has changed over the years and has stayed the same. <a href="https://joemccall.leadpages.net/leadbox/14fe7ac73f72a2%3A9446a4313/5826908176515072/" target="_blank" style="">Click Here For The "Lease Purchase Times" Collection by Claude Diamond</a> So, let’s get to it… Watch and enjoy: https://www.youtube.com/watch?v=lteiCfIA6lE What's inside: 2:39 – The big marketing lesson to take away from this episode 7:50 –Claude’s beginning in REI 11:04 - The question that Joe asks Claude, who call it an ‘excellent question’ 21:06 – Claude explains his various newsletters 24:49 – What Virtual Attraction marketing means 32:25 – Claude’s marketing advice for newbies Mentioned in this episode: Claude’s website <a href="http://www.claudediamond.com/" target="_blank">Claude Diamond</a> Claude’s number: 970.281.5151 <a href="http://www.Meetup.com" target="_blank">Meetup</a> <a href="http://corp.eyejot.com/" target="_blank">Eyejot</a> <a href="https://www.postwire.com/" target="_blank">Postwire</a> <a href="https://vimeo.com/" target="_blank">Vimeo</a> <a href="http://www.zillow.com" target="_blank">Zillow</a> <a href="http://www.craigslist.org" target="_blank">Craigslist</a> Claude’s YouTube: <a href="http://www.YouTube.com/cdmentor" target="_blank">Youtube.com/cdmentor</a> Tweetables: [Tweet "Change is constant. We must change with the industry & technology, & adjust your marketing accordingly"] [Tweet "Can’t put bandit signs on a pole? Park your car legally in a busy area, put the sign in the car window"] [Tweet "Definition of marketing: Reaction. How do we get a reaction out of the seller, buyer, other investors?"] Transcription: <a href="http://www.realestateinvestingmastery.com/wp-content/uploads/2015/05/REIM-109-Virtual-Attraction-Marketing.pdf" target="_blank">Download episode transcript in PDF format here...</a> Intro: Welcome, this is the Real Estate Investing Mastery Podcast. Joe: Hey everybody, welcome. Again, this is the Real Estate Investing Mastery Podcast and I’m with Claude Diamond. One of my... Claude: Hey, Joe. Joe: One of my mentors and coaches and good friends. You are in San Diego right now, I believe, enjoying the horrible ugly terrible weather. Claude: Oh no, it rained. It actually rained here last night. We, I think we got a quarter inch of rain but it’s good for my lawn. Joe: That’s horrible. Claude: It’s very good. We are having a bad drought out here in California. We need the rain. Joe: So, I’m looking outside right now to some snow. It’s probably 30 degrees, which isn’t that bad actually. It’s kind of warm. Are you missing Colorado at all? Do you miss the snow there? Claude: I love Colorado. But yeah, I do miss the skiing. But, there is something about being able to go outside, go to the pool, go to the beach, have a fish, taco and a Corona bear in a 75-degree weather. I’m sorry. Am I making people miserable right now, Joe? Joe: No, no.
