"Color Capture" -- The Discovery Files




The Discovery Files show

Summary: Though people can distinguish between millions of colors, we have trouble remembering specific shades because our brains tend to store what we've seen as one of just a few basic hues, a Johns Hopkins University-led team discovered. Researchers led by cognitive psychologist Jonathan Flombaum dispute standard assumptions about memory, demonstrating for the first time that people's memories for colors are biased in favor of "best" versions of basic colors over colors they actually saw.