Summary: When the No Plane No Gain advocacy initiative launched on February 17, 2009, NBAA President and CEO Ed Bolen and General Aviation Manufacturers Association President and CEO Pete Bunce said the program would focus on educating policymakers and opinion leaders about the value of business aviation to citizens, companies and communities nationwide. The resulting blended-impressions campaign has included advertising, media relations, a dedicated web site, a presence in the social media realm, resources to help the business aviation community join in the effort, and much more. This edition of the NBAA Flight Plan podcast looks at the campaign's first year, and considers what's to come.
