December 11, 2013 - The Role of Communication in Ensuring Sustained Behavior Change - Part 1: Welcome and Introduction | Emma Zinsmeister, U.S. EPA

Summary: In Part 2 of a three-part webcast series on communications strategies and methods, we address how communications tools can be used throughout the implementation of climate and clean energy programs to achieve behavior change and ensure sustained, lasting impacts. Speakers will discuss the role of behavior change in the success of a program; the value of communicating program results and successes in sustaining change; and how to assess behavior change.