December 4, 2013 - Gaining Support and Attracting Participation through Communication - Part 4: State Sase Study - Using Effective Communication Methods | Samantha Kappalman, Maryland Comm Consortium

Summary: In Part 1 of a three-part webcast series on communications strategies and methods, we explore how to gain support from partners and attract participation in climate and clean energy programs. The webcast will address the importance of developing a communications plan and using it as a framework throughout the course of the initiative and cover tactics that engage, empower, and transform community-level participation into actionable results. The importance of understanding intended audiences and tailoring strategies to their needs will be emphasized.