December 4, 2013 - Gaining Support and Attracting Participation through Communication - Part 2: Overview Communicating with a Purpose | Susanne Moser, Stanford

Summary: In Part 1 of a three-part webcast series on communications strategies and methods, we explore how to gain support from partners and attract participation in climate and clean energy programs. The webcast will address the importance of developing a communications plan and using it as a framework throughout the course of the initiative and cover tactics that engage, empower, and transform community-level participation into actionable results. The importance of understanding intended audiences and tailoring strategies to their needs will be emphasized.