Summary: In this awesome podcast episode, we’re talking about struggles… here’s what I mean… Every investor I talk to that is struggling to get started and have success is usually struggling for one reason, and one reason alone… They don’t have a marketing plan. WHY?! I don’t know. If they do have a “marketing plan,” they’re not implementing it. Or, they’re doing all the wrong kind of marketing. As I’ll discuss in this podcast, this business is ALL about marketing. Marketing will solve all your business problems. Really, name one problem that the right marketing plan wouldn’t solve. Had a deal that fell through – buyer flaked out? You didn’t do enough marketing to find better buyers or have a big enough buyer’s list. Seller backed out of contract and changed their mind? That’s okay… Because you are doing a ton of marketing, you have another 100 leads waiting for you to work on. No money to close a deal? You didn’t do enough marketing to find a good enough deal – because if the deal was good enough, people would be begging you to give you money for the deal. Get the picture? So it all starts with having a marketing plan… and then IMPLEMENTING it. This is really basic stuff. Listen to this podcast. Follow my lead. And take action. One of my favorite phrases now is: “Done is the new perfect.” And this podcast shows you why I love that phrase… The video quality is horrible! I forgot to turn on my better camera! But – the content more than makes up for it. You’ve got to check it out… Free Book Mentioned In This Episode: <a href="http://www.freebasicbook.com" target="_blank">Brilliant At The Basics</a> Watch and Enjoy: What’s inside: 1:30 – Details about the freebie I’m giving away 4:11 – Taking your REI business to the next level through marketing systems 5:59 – How much marketing you need to do to get 4 deals a month 7:57 – Then things you can control when marketing to get deals 9:25 – How many postcards to send to help meet your goal 11:16 – How many yellow letters to send to help meet your goal 13:48 – Using Craigslist to find leads 16:49 – Recapping our marketing plan and its cost 21:14 – Additional marketing strategies you can implement 24:45 – Joe’s super important tip for this case study 26:40 – The bottom line of this case study Mentioned in this episode: <a href="http://www.freebasicbook.com" target="_blank">Free Basic Book</a> <a href="http://www.craigslist.org/" target="_blank">Craigslist</a> Tweetables: [Tweet "You need to be using 3-4 different types of marketing, you can’t have all your eggs in 1 basket"] [Tweet "A conservative yellow letter response is 10% but you could see 20-30% depending on property type"] [Tweet "Investors: You're not in the real estate business, you're in marketing. Know that to succeed"] Transcription: <a href="http://www.realestateinvestingmastery.com/wp-content/uploads/2014/12/REIM-Creating-a-Simple-Marketing-Plan-Brilliant-at-the-Basics-Part-3.pdf" target="_blank">Download episode transcript in PDF format here...</a> Joe: Hey, hey, hey, guys. Joe McCall, Real Estate Investing Mastery Podcast. How you doing? I am going to do a video here for you, the third installment of Being Brilliant at the Basics, which is really important. We all want to be brilliant at the basics.I just wanted to say hello. I'm going to do this video real quick. I got this cool technology I'm going to try out. I did this before on another podcast, but this is different, because the new version of ScreenFlow ... All you Mac heads out there who like Macs, one of my favorite software for the Mac is a thing called Screen Flow. It's really awesome. It can record the video, like what you're seeing now, it can record my screen, and it can record my iPad. I'm going to actually do something special for you. First, let me tell you, this book, Brilliant at the Basics ... I think you can see it here ...
