Summary: Marketing is a critical element in building awareness for your music. However, it is often misunderstood. Many musicians do it, but few do it well. In this Back to Basics series audio, you will learn how to start with a core message and extend out from there. Marketing It's important to differentiate marketing from music distribution, as the two sometimes get jumbled and confused. Music distribution is primarily about making your music available in a variety of different stores an outlets. Marketing is about calling attention to your music and getting it heard. Marketing encompasses a lot of different things, from online strategy (i.e. blogging, podcasting, social media, etc.), to print (i.e. posters, business cards, pamphlets, etc.), to traditional media (i.e. radio, newspapers, TV, etc.). These mediums can be leveraged in a variety of different ways to spread your message. However, you have to start with a message to be effective. In other words, you need a marketing plan. Most bands would do well to start by identifying their story. Every artist and band has one, but very few actually know what makes them interesting and unique. When talking about products, the feature set is not the most important thing in the eyes of the consumer. Details do not resonate with people's hearts, because people are emotional creatures at core. However, if you know your purpose, your reason for existence, your why, your marketing will connect with more people. Credits: MUSIC: Beau Hall, “Sugar Rush” MUSIC: “Ecstatic”, David Andrew Wiebe © 2009 Listeners: Feel free to leave a comment below. Send your questions and comments to comments@daw-music.com. We will use them on the show! Help us spread the word about this podcast by leaving a positive rating and review in iTunes. Help us spread the word about this podcast by posting a tweet.
