Summary: What is the purpose of social media? How should musicians be using it? In this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe explains the importance of social media in building one's online presence. Social Media Is social media a sales engine? It's dubious. And yet, many musicians still treat it like it is. Check us out! Buy our album! Buy our merch! Come to our show on Saturday! Buy a ticket! Vote for our song! Most people would not communicate with people in this manner in real life; especially with their fans or followers. There would be no reason to hang around someone who went around shouting like that. At least not for long. If you really want to build an online community, you need to adopt a different mindset. Your focus should be on socializing and building relationships instead of trying to get something from your audience every time you post a new status update. You should be serving them; not the other way around. People want to know who you are, and why you do what you do. If you have a compelling story, they are more likely to take interest in what you do. However, if you do not add value to people in any way, you are not giving them a reason to follow you. Learn to be uniquely you, because people will be drawn to that. Show Notes: David mentions Back to Basics: The Importance of Your Website Credits: MUSIC: Beau Hall, “Sugar Rush” MUSIC: “Ecstatic”, David Andrew Wiebe © 2009 Listeners: Feel free to leave a comment below. Send your questions and comments to comments@daw-music.com. We will use them on the show! Help us spread the word about this podcast by leaving a positive rating and review in iTunes. Help us spread the word about this podcast by posting a tweet.
