Summary: In this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe discusses the different forms of advertising and how musicians can benefit from the various advertising platforms and programs that are available. Though advertising isn't necessarily for everyone, musicians that want to put more tools in their marketing tool belt will likely understand its potential. Advertising There are many different forms of advertising, but we can basically break them down into two types: Free advertising Paid advertising Musicians can pursue free advertising to their heart's content, as long as they are not violating terms of use or doing something illegal. On the other hand, paid advertising can be costly. It can also be quite effective, but if you don't have a significant budget to work with, it's not a good idea to load all of your dreams onto an advertising vehicle. Though labels and marketing agencies often use advertising to market music, many independent musicians do not. If you are looking for a competitive advantage, there is a chance that you will find it in The challenge today is that most products and services today are marketed in order to solve an immediate problem or an urgent need (i.e. back pain). How do musicians position themselves to add value to the world in the same way? Let us know your thoughts in the comments! Show Notes: David mentions Back to Basics: Guest Blogging David mentions Back to Basics: Building Partnerships David mentions Long Tail Pro David mentions Google AdWords Keyword Planner David mentions Back to Basics: Search Engine Optimization Credits: MUSIC: Beau Hall, “Sugar Rush” Listeners: Feel free to leave a comment below. Send your questions and comments to comments@daw-music.com. We will use them on the show! Help us spread the word about this podcast by leaving a positive rating and review in iTunes. Don’t forget to subscribe while you’re at it! Help us spread the word about this podcast by posting a tweet.
