![The Great Work Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/035/426/small/great-work-interviews.png)
Summary: All of us need to influence others. To make an impact, we must convince the people around us that our ideas are worth considering. Today’s guest Roger Dooley, has fascinating insights into the subconscious, the most powerful word in marketing