![Monocle 24: The Urbanist show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/034/613/small/monocle-24-the-urbanist.png)
Summary: City branding: Simon Anholt and Jeremy Hildreth discuss branding London, Jerusalem’s optimism in rebranding and how a museum embodies Bilbao.
Summary: City branding: Simon Anholt and Jeremy Hildreth discuss branding London, Jerusalem’s optimism in rebranding and how a museum embodies Bilbao.