Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Summary: Product pages are often the heart and soul of an ecommerce website. It’s where you showcase products and initiate a conversation with customers that guides them to convert. However, there are elements on your product pages that can potentially have a deep impact on customer behavior by quickly turning conversation into concern. Watch this Web clinic replay to learn about three key principles you can use to identify and reduce customer anxiety.