![This Week in Startups - Video show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/410/small/this-week-in-startups-video.jpg)
Summary: Finding home care for your elderly loved ones is a challenging, time-consuming, and often heart-wrenching process. Agencies can be prohibitively expensive, and yet you're rolling the dice with high stakes indeed if you rely on Craigslist. Finally, there's a solution. HomeHero is an online marketplace that closely vets caregivers, matches them with clients, and then manages their relationships with ongoing support. CEO and Co-Founder Kyle Hill sits down with Jason to share his thoughts on the home care conundrum, his vision for the product, and his advice to young entrepreneurs of color.