E483: Bluesmart connects you with your carry-on for smart, smooth, and sane travels

Summary: Finally! An innovation we've been eagerly anticipating launches TODAY. Bluesmart, the world's first smart, connected carry-on, is now on Indiegogo and poised to crush the market, absolutely. Jason hosts Cofounder Brian Chen in the studio to dig into product's nuts and bolts, the finer and courser points of crowdfunding, and how Bluesmart's responsibilities are divided among its 5 Cofounders. ALSO! Stay tuned for a special Startup Basics, where Jason, investor-turned-coach Jerry Colonna, and VC Mark Suster address the burning question: DO you need a cofounder??