![Design Matters with Debbie Millman show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/070/small/design-matters-with-debbie-millman-2009-2012.jpg)
Summary: Wolff Olins CEO Karl Heiselman discusses the controversial London 2012 logo, designing the culture of his company and the relationship between branding and popularity.
Summary: Wolff Olins CEO Karl Heiselman discusses the controversial London 2012 logo, designing the culture of his company and the relationship between branding and popularity.